Where Elle Hankinson Shops

Elle Hankinson Shopping Guide

When Elle’s not running marathons and looking amazingly stylish (see here), she’s shopping like it’s her job. Because technically, it is. She’s the senior arts and culture editor at WGSN, which means she’s good at unearthing cool things, particularly stores, in various cities. That’s why I asked Elle to put together this handy and discerning list of boutiques she loves:


10 Corso Como, Milan

Elle says: “Founded by the inimitable Carla Sozzani, one of the two most famous sisters in Italian fashion, 10 Corso Como sells a mix of high-end, catwalk fashion with quirky lifestyle items mixed in. Most notably, the store houses a revered gallery and a great bookshop. Exhibitions include works by David Bailey and Annie Leibovitz.

The store branding created by Sozzani’s partner, artist Kris Ruhs, is beautiful. She also collaborated with the notoriously private Azzedine Alaïa, and for that alone I hail her.  There is a sister store in Seoul, which I’m yet to visit, but it’s next on my list.”

Elio Ferraro, Florence

Elio Ferraro, Florence

Elle says: “Owner Elio is a former designer for Pucci and her vintage treasure trove store holds museum-quality accessories and stunning, perfectly preserved designer clothes. I can’t resist a rummage through the rails and every so often she lets me into the back to search through unreleased stock. It’s my paradise!”

Farmacia Profumeria Santa Maria Novella, Florence

Farmacia Profumeria Santa Maria Novella, Florence

Elle says: “A traditional pharmacy founded by Dominican friars in 1221, it is one of the oldest – and most beautiful pharmacies in the world, selling delicious and distinctive perfumed essences, pomades, lotions and soaps.”

Wood Wood, Copenhagen
Wood Wood, Copenhagen

Elle says: “A local premium streetwear brand that hits the nail on the head of stark but somehow quietly sexy Scandinavian dressing. The well merchandised store, which is comprised of polished concrete floors and reclaimed wooden fixtures, sells men’s & womenswear, both own brand and bought in. You ain’t nobody in this town without one of their initialled sweats on.”

Playtype, Coppenhagen

Playtype, Copenhagen

Elle says: “A small store founded by one of Copenhagen’s leading design studios, which sells graphic – and very fashion relevant prints and small lifestyle accessories. I often pick up a (very reasonably priced) print, and usually accidentally leave it behind on the plane (cue sad face).”

Merci, Paris

Merci, Paris

Elle says: “I see a lot of retail in my job and it takes something special to bowl me over, but this store did exactly that. A charitable project, which donates profits to children’s charities in Madagascar, it makes no compromise on style. I’m not really an Isabel Marant kinda gal, but if that’s your look, then check there. I’m alllll about the homeware and stationary though, the colored linen bedding is my absolute favorite. The cheap and cheerful colored sellotapes are also favorites — and more affordable.

The adjoining cafes are also a nice stop for homemade chocolate cake and coffee, but don’t expect an overly friendly welcome at the road facing one!

Perched on the edge of the Marais, it was formerly a pretty sparse location, but being a destination shop, it’s now attracted a ton of fashionable neighbors and has transformed the area.”

Azzedine Alaia, Paris

Azzedine Alaïa, Paris

Elle says: “No explanation needed frankly. I’m yet to make a purchase – not my price point unfortunately, but a girl can dream.”

Christophe Lemaire

Christophe Lemaire, Paris

Elle says: “One of my favorite designers, he is also creative director of Hermès womenswear, but in this stunning store he sells his effortlessly chic eponymous label. The setting is serene and more than a little 70s. Cork and papyrus wallpapers along with a stack of vintage speakers set the tone for tobacco and ink colored tailoring and relaxed summer dresses. This is a space where I’m truly inspired.”

Darkroom, London
, London

Elle says: “Yes it’s owned by two of my best friends, but that’s not the point.  Darkroom is a truly inspirational space, selling fashion and interiors accessories with a modernist touch. Pieces are ‘framed’ amongst contrasting items and you never fail to fall in love with something when you visit. Fortunately price points start at the affordable, and even if I fall short of a piece of jewelery, I always stock up from their great magazine selection.”

Table of Contents, Portland

Table of Contents, Portland

Elle says: “Owned by a Nike employee and her designer husband, Table of Contents is something of an anomaly for Oregan retail – it’s sparse and doesn’t sell sportswear. Pop in for Scandi-inspired fashion and interiors design inspiration. The visual merchandising here is excellent too.”

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